Stamp Out Stigma

Stamp Out Stigma is a campaign leaded by the Association for Behavioral Health and Wellness (ABHW) to reduce the stigma surrounding mental illness and substance use disorders. They have a goal

“to change perceptions and reduce the stigma of mental illness and substance use disorders by encouraging people to talk about them.”

What particularly interested me about their campaign is their marketing posters:

STAMP OUT STIGMA CAMPAIGN 1 STAMP OUT STIGMA CAMPAIGN 2 STAMP OUT STIGMA CAMPAIGN 3 STAMP OUT STIGMA CAMPAIGN 4

The consistency in all of the posters adds even more to the powerful messages being conveyed. Using high contrast and high quality imagery, viewers have an instant connection with the young people who clearly suffer with a mental health problem. The lexemes used are powerful and emotional, and having them being ripped away from their mouth implies these are labels that person thinks they have, and they no longer have a voice.SOS-Logo

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