The 2012 Olympics logo is an bad logo example because:

• the colours clash together
• the typeface for ‘London’ does not represent the city’s historical and traditional outlook
• the shapes are not symmetrical and are too complicated
• it doesn’t look professional

Nike is an example of good branding because:

• it’s simple and recognisable
• the typeface is striking with bold and large lettering
• the slanted typeface suggests speed and energy which coincides with sports and running
• the tick represents positivity and achievement
• ‘Nike’ is the Goddess of victory

What is 3D Tracking and what can it do?

What 3D tracking can do:

• track 2D positions – the X and Y axis
• solve the 3D position – the additional Z axis
• reverse engineer camera movement, camera angle and lens angle
• attach data to another layer or object

What 3D tracking cannot do:

• track pixels if they are obscured by another object
• track pixels if they are obscured by motion blur

Below is a quote to help understand the meaning of 3D motion tracking:

“Match moving is a technique that allows computer graphics to be inserted into live-action footage with correct posiston, scale, orientation, and motion. Also known as motion tracking, it’s what allows movie monsters to run down Main Street and robots to run through crowds- and look real.”

Dobbert, T. 2012

 

We experimented with 3D tracking using a box again. This time I placed text on the Z axis and added a shadow. When the camera moves around the object, the object doesn’t change.

Original video:

Edited 3D tracking video:

What is 2D Motion Tracking and what can it do?

What 2D tracking can do:

• track 2D positions – the X and Y axis
• allow you to add and attach assets to another layer or moving object
• track colour and luminance

What 2D tracking cannot do:

• track pixels if they are obscured by another object
• track pixels if they are obscured by motion blur (make sure film is shot with high shutter speed)
• track the 3D position – Z axis

Below is a quote to help understand the meaning of 2D motion tracking:

“…Because you are following a 2D image, an image projected on the flat screen, you can really follow only the position of pixels as they move around it. The screen and the image have no depth- remember, they are flat. This situation results in nothing but 2D data and 2D transformations.”

Ganbar, R. 2014.

 

One example of 2D tracking is adding an asset to a moving object. The clip below shows someone moving a box around. Using 2D tracking I have added an image taken from google to make it look like a pattern on the box.

The original video:

Edited 2D tracking video: