Monthly Archives: March 2016

Development: Animation Video

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The biggest output for the Help My Health project is the animation video. It will demonstrate the importance of addressing mental health problems and why it shouldn’t be ignored. The video is campaigning to make mental health education compulsory in the National Curriculum teaching specifications. The video will include facts, figures and symptoms to help viewers understand the issue and why it should be taught in schools. So far, I have created a rough storyboard for the video:

 

Storyboard

 

I will continue to develop the animation video process, making graphic designs on illustrate r and photoshop.

Development: Promotional posters and flyers

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One of the final output’s for the Help My Health project is promotional posters and flyers. At first, these will be posted around the local area of Lincoln (where production takes place), mainly near schools to attract the intended audience. There will be a range of posters. Some will include facts and figures regarding mental health in children and young people. And others will convey a deeper message. Both will however mention the #helpmyhealth campaign with links to our social media sites.

I have designed a couple of tester posters as a starting point and to get an idea for how I want my final ones to look like.

promotional poster deep Promotional poster

Development: Marketing and Promotion

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A huge marketing technique Help My Health will use is social media. It will act as a platform to promote the campaign and gain supporters. Social media sites are useful for gaining national and even global recognition within seconds, with the click of a button. As a starting point, I have set-up a twitter account for Help My Health.

Screen Shot 2016-03-11 at 03.50.53

I also started a hashtag trend #helpmyhealth and a ‘selfie’ trend to infleunce people to take a picture of themselves holding up something with the hashtag on it. An example of this technqiue is shown below:

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As you can see, these are early stages of development for marketing and promotion. Social media plays a huge part in the development of my project as it a main platform that will gain supporters. I wish to continue developing over social media, posting status’s and pictures of the process and in time, the final output.

#itaffectsme

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Founded by a sufferer of mental health, Laura Darrell, the #itaffectsme campaign is a mental health awareness campaign that has a plan to:

“get people talking, to end stigma and to make the world sit up and accept that mental illness affects us all.”

By gaining global popularity, the campaign has set up a donation page with the charity Mind.  They encourage people to take a ‘selfie’ with a post-it note on their forehead saying #itaffectsme, share it  over social media with a link to the Mind donation page and then to donate to the cause.

In total, the campaign has raised over £2,000 for Mind and have reached over 3.5 million people. The campaign is also popualr in the press, being interviewed and written about by many broadcastors and magazines.

Laura Darrell also set up a similar petition to Help My Health on the website www.change.org. Unlike my research set-up petition on the website, Laura’s has  58,293 supporters for the cause.

The #itaffectsme campaign interests me because of its national recognition though such a simple marketing technique. This gave me inspiration to promote my campaign over social media, using similar tools to encourage supporters to join in.

it affects me