Founded by a sufferer of mental health, Laura Darrell, the #itaffectsme campaign is a mental health awareness campaign that has a plan to:

“get people talking, to end stigma and to make the world sit up and accept that mental illness affects us all.”

By gaining global popularity, the campaign has set up a donation page with the charity Mind.  They encourage people to take a ‘selfie’ with a post-it note on their forehead saying #itaffectsme, share it  over social media with a link to the Mind donation page and then to donate to the cause.

In total, the campaign has raised over £2,000 for Mind and have reached over 3.5 million people. The campaign is also popualr in the press, being interviewed and written about by many broadcastors and magazines.

Laura Darrell also set up a similar petition to Help My Health on the website www.change.org. Unlike my research set-up petition on the website, Laura’s has  58,293 supporters for the cause.

The #itaffectsme campaign interests me because of its national recognition though such a simple marketing technique. This gave me inspiration to promote my campaign over social media, using similar tools to encourage supporters to join in.